Our Story
In 2012 I began as a solo trainer, working out of a dirty warehouse space in Kennebunk, Maine. We were Spurling Training Systems then - working with an athlete population.
In the beginning, I messed up a lot.
I learned a lot.
I changed a lot.
But there was always one constant:
Quality coaching.
I wanted to create a gym where all of your workouts are with a coach, so you don’t have to worry about what to do, how to do it or whether you’re doing it correctly.
I wanted to create a place where you’ll be held accountable - with coaches (and fellow clients) looking for you at every workout.
For years, people have thought of the gym as a scary, intimidating, and overall, a pretty boring place.
I set out to change that.
In the spring of 2012, we welcomed our first coach Anthony Stone.
As we continued to grow we certainly had our ups and downs, defining what model is best for us, who we are right for, and we learned a lot.
We’ve had some amazing success stories, many of which you can see on our website.
And in 2016, four years into the business, we decided as a staff that we wanted to triple down on what we call our three pillars. The three unique things that we do best.
1. COACHING
We believe everyone needs coaching.
That may be how to exercise, correcting technique, or it may be a shoulder to lean on or someone to laugh with.
All of your workouts at FBJ are, and always will be, with a coach. The impact our coaches make every day is incredible. We have a saying here that we call 1% Better.
It's how we approach every client, every journey.
1% Better.
Just a little better than yesterday.
It's how we approach our business, always looking to get better.
It's how we approach our programs, our conversations, and our overall philosophy. It's not about the home run, it's not about crushing you until you puke, it's about being a little bit better than yesterday.
1% Better.
2. ACCOUNTABILITY
We believe everyone needs to be held accountable, including us.
We have you schedule all of your workouts so that you’ll treat your sessions like an appointment and be less tempted to skip them.
We'll bug you if you don't show, we'll track your progress, and we will hold you accountable to your goals.
3. COMMUNITY
When people ask us what our "secret" is, I think this is it.
We want this to be your third place.
Home.
Work.
FBJ.
It's a place where, hopefully, you want to be.
We’re so much more than a gym. Every client knows every team member and every team member knows each client.
We sweat together, but we also hang out together, socialize, participate in community events together, do volunteer work together, and lean on each other when we need it most.
If you’re looking for a place to workout, we’re not for you.
But if you want a place where you can meet new people, become inspired to become a better version of yourself and be a part of a strong community, then we just might be a great fit for you.
OUR VISION
FBJ exists to impact, empower, and change the lives of those who are intimidated by the typical gym environment through strong coaching, relentless accountability, a family-like community, and a desire to get 1% better each and every day.
That vision will never change.
We also recognize that in order to truly change somebody’s life we need to invest a lot of time and effort into them. That means we can’t have thousands of members.
We can't go super deep with every client if we’re constantly adding new members, which is why, in 2017, we decided to cap our membership at 200.
TRIBE OF 200
200 isn’t an arbitrary number - it’s the number we agreed upon as a staff that we feel will allow us to deliver an exceptional customer experience while avoiding the feeling of a typical health club.
We're hyper-focused on giving our current members the best experience possible while searching for new people who want to be a part of our community.
If you're looking to lose fat, get stronger and have fun while you do it then now is the time to become a part of the Spurling Family.
FBJ COMMUNITY
We are committed to growing the FBJ mission beyond the scope of those we reach with our gym.
Our FBJ Community Includes
FBJ Fitness
FBJ Foundation including scholarships, volunteering, donations, and missions trips
Wellness Retreats
1% Better.
Dedicated to Your Success,
Dwayne July